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Smoking Cessation Project for Pregnant and New Mothers

The You Quit Two Quit Project is funded by the North Carolina Health and Wellness Trust Fund and implemented by the University of North Carolina Center for Maternal and Infant Health. The goal of the You Quit Two Quit project is to ensure that there is a comprehensive system in place to screen and treat pregnant and postpartum women for tobacco use. This project is unique in its focus on new mothers and recidivism prevention.

Objectives:

• Increase the number and types of providers who screen, advise, and refer pregnant and postpartum women to the Quitline. Smokers who call the Quitline double their chances of quitting.
• Increase the information available to health care providers about smoking cessation screening and counseling, resources, and services for pregnant and postpartum women.
• Develop four best-practice, sustainable, community-based smoking cessation projects that work with pregnant and new mothers. Outreach will include a variety of stakeholders who provide services and support to this population.
• Disseminate information widely about the best-practice projects, including technical assistance for new sites wishing to improve their prevention work on this critical issue.
• Create continuity of care by focusing not just on the prenatal period, but also on preventing postpartum relapse and eliminating second-hand smoke exposure.